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You are here: Home / San Diego Beer & Beverage News / Pour Favor – TJ Beer Fest Pt. 1

Pour Favor – TJ Beer Fest Pt. 1

October 11, 2010 By Mike Shess

I have a soft spot in my heart for anyone who inspires fond memories of my youth. While my grandmother gave me drumsticks and ginger-ale, Tijuana provided me with grain alcohol and fireworks. When I first got wind of the TJ Beer Fest  I had an image of tacos and beer,  a solid combination for any Saturday.  The decision was made to attend.

Still works well on a hot day
waiting for the opening with Coronas

There were three of us: Ryan, partner in crime at West Coaster, Vlad, trusted associate from college days past, and myself.  We crossed the border and arrived at the entrance of the event at around 11:30. The guy at the entrance said it would be open soon, so we ventured down La Revu in search of my favorite beer pairing combo of tacos & Coronas.

We found ourselves perched up on the balcony of restaurant/disco El Torito. With a view of the entrance of the festival, we waited. One hour turned into two as one corona turned into three. No pasa nada. Eventually, we noticed a line of people forming. We  made our entrance.

100 pesos later I was armed with a wristband, 3 tasters, and a very cool shaker glass. Soon after, the distinct handle-bar mustache of San Diego Beer Blog / West Coaster writer Jeff Hammett caught my eye , as did the eccentric hair of the Linkery’s Jay Porter.  Their crew had ridden bicycles from North Park to the festival, and I was impressed – it was hot as hell. We began our assault.

Overview of the TJ Beer Fest 2010
Overview of the TJ Beer Fest 2010

My first beer was Cucapá’s Imperial Stout.  Perhaps it was a bad starting beer, but I was so surprised to find a local Imperial Stout in Tijuana that I did not care. It was a delicious effort that was smooth, lightly carbonated with subtle hints of burnt chocolate. After a taster I opted for a pint, which, at $3, was a steal.

Cerveza Tijuana’s Güera (blond) , which is touted as a “Bohemian Pilsener,”  hit the spot with a lightly bitter flavor, hints of yeast, medium carbonation, and  4.6% ABU.

My favorite beer, and last taster ticket, was brought to me by a guy that’s known as Chubuki in the TJ beer circle. He said he’d driven his beer up from somewhere south, and wanted me to try it because it was delicious. I love a good salesman. He took me over to the Zona Norte tent where he had his jockey box and poured me a pint of his Chubrewski.  From behind  a broken pair of euro-stunna shades he continued: “Yeah man it’s like a really good beer  for being in the sun, drinking on the beach ,stuff like that you know?” Totally. The taste was weird, but fantastic. I called it an amber–sour. “Yeah, I’ll use that from now on I think.”

Cucapá @ TJ Beer Fest 2010Cucapá @ TJ Beer Fest 2010

I also stopped by The Beer Box tent, which is Mexico’s premiere shop for craft beer. They sold taster flight holders, had a beer on tap (which I didn’t get to try), and were stand-up dudes. Their website is fantastically 90’s in hilarious Spanglish, and it also totes an eclectic mix of beer that you can order on-line.

My tickets and pesos spent, I kicked back while taking in the scene.  On the stage, the relaxed Tijuana version of Rage Against the Machine played while I was munching on (another) taco. Soon, the sun began to set on the festival and our time in Tijuana. Well-fed and slightly buzzed, we made our way to the border.

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