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                <text>Dr. Marc Cathey  (left), director, U.S. National Arboretum, Dinah Shore (center), and Paul Ecke Jr. (right) on the set of the Dinah Shore Show. Paul Ecke Jr. promoted poinsettias on national television shows during Christmas. The Paul Ecke Ranch would bloom poinsettias off-season for this since most Christmas shows were filmed in the preceding summer or fall.  </text>
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                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
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                <text>Paul Ecke Jr. promoting poinsettias on the Dinah Shore Show. The Ranch had to bloom poinsettias out of season to be featured on holiday shows as most Christmas shows were filmed in the preceding summer or fall. </text>
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                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
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