<?xml version="1.0" encoding="UTF-8"?>
<itemContainer xmlns="http://omeka.org/schemas/omeka-xml/v5" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://omeka.org/schemas/omeka-xml/v5 http://omeka.org/schemas/omeka-xml/v5/omeka-xml-5-0.xsd" uri="https://archives.csusm.edu/ecke/items/browse?tags=Poinsettias&amp;sort_field=added&amp;sort_dir=d&amp;page=3&amp;output=omeka-xml" accessDate="2026-10-09T01:18:48-07:00">
  <miscellaneousContainer>
    <pagination>
      <pageNumber>3</pageNumber>
      <perPage>15</perPage>
      <totalResults>111</totalResults>
    </pagination>
  </miscellaneousContainer>
  <item itemId="1275" public="1" featured="1">
    <fileContainer>
      <file fileId="1550" order="1">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0001.jpg</src>
        <authentication>f1754bf6724e6ece48560db7d2d59274</authentication>
      </file>
      <file fileId="1551" order="2">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0002.jpg</src>
        <authentication>43f41e1824c3c2020de67fa838416e6a</authentication>
      </file>
      <file fileId="1552" order="3">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0003.jpg</src>
        <authentication>972b6e4fa8fb0b1898acc360c73de4f8</authentication>
      </file>
      <file fileId="1553" order="4">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0004.jpg</src>
        <authentication>6a32837f68af6194e07c64ff03dcc9e4</authentication>
      </file>
      <file fileId="1554" order="5">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0005.jpg</src>
        <authentication>7aaaf092247a080809a098d455f55bc8</authentication>
      </file>
      <file fileId="1555" order="6">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0006.jpg</src>
        <authentication>668b9210ef558b2933f2790ecd30446a</authentication>
      </file>
      <file fileId="1556" order="7">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0007.jpg</src>
        <authentication>ceb3a10ba6025cec97041143d3b2ccb5</authentication>
      </file>
      <file fileId="1557" order="8">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0008.jpg</src>
        <authentication>e4675abea065fede9f1a11ad3f0df6e4</authentication>
      </file>
      <file fileId="1558" order="9">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0009.jpg</src>
        <authentication>532978c7018c94a86cc02b6b4c10509f</authentication>
      </file>
      <file fileId="1559" order="10">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0010.jpg</src>
        <authentication>8be75534fa9b43e3dc8bdffdd168bc45</authentication>
      </file>
      <file fileId="1560" order="11">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0011.jpg</src>
        <authentication>d357189c7391bc3a89602452934f86d1</authentication>
      </file>
      <file fileId="1561" order="12">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0012.jpg</src>
        <authentication>00553271c0bc332b65d43f236039e241</authentication>
      </file>
      <file fileId="1562" order="13">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0013.jpg</src>
        <authentication>299cf432732a39216ff1f84998dcf4ae</authentication>
      </file>
      <file fileId="1563" order="14">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0014.jpg</src>
        <authentication>74938cc62de22d19974c51caba0f51ee</authentication>
      </file>
      <file fileId="1564" order="15">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0015.jpg</src>
        <authentication>9770efe7ebbfdd5d4aa954f346e31d5e</authentication>
      </file>
      <file fileId="1565" order="16">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0016.jpg</src>
        <authentication>e27e994b4816f4535855d8ef26f5fceb</authentication>
      </file>
      <file fileId="1566" order="17">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0017.jpg</src>
        <authentication>8e84f1c5d8a2e05dc08522ef3e36a8c7</authentication>
      </file>
      <file fileId="1567" order="18">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0018.jpg</src>
        <authentication>19deaf4d59b4bdc8a89b6232996922bf</authentication>
      </file>
      <file fileId="1568" order="19">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0019.jpg</src>
        <authentication>895d2949004ea16e49ec6d841f7fcdc0</authentication>
      </file>
      <file fileId="1569" order="20">
        <src>https://archives.csusm.edu/ecke/files/original/7/1275/2004_Paul_Ecke_poinsettias_0020.jpg</src>
        <authentication>a22476876994247273b15faa3a9bbfbf</authentication>
      </file>
    </fileContainer>
    <collection collectionId="7">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4981">
                  <text>Product Catalogs and Marketing Materials</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4982">
                  <text>Product catalogs and marketing materials produced by The Paul Ecke Ranch, Inc.. </text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="39">
              <name>Creator</name>
              <description>An entity primarily responsible for making the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4983">
                  <text>The Paul Ecke Ranch, Inc. &#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="48">
              <name>Source</name>
              <description>A related resource from which the described resource is derived</description>
              <elementTextContainer>
                <elementText elementTextId="4984">
                  <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="45">
              <name>Publisher</name>
              <description>An entity responsible for making the resource available</description>
              <elementTextContainer>
                <elementText elementTextId="4985">
                  <text>California State University San Marcos Library&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="40">
              <name>Date</name>
              <description>A point or period of time associated with an event in the lifecycle of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4986">
                  <text>ca. 2004-2014, undated</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="47">
              <name>Rights</name>
              <description>Information about rights held in and over the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4988">
                  <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="42">
              <name>Format</name>
              <description>The file format, physical medium, or dimensions of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4989">
                  <text>Still image</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="44">
              <name>Language</name>
              <description>A language of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4990">
                  <text>English</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="51">
              <name>Type</name>
              <description>The nature or genre of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4991">
                  <text>Marketing materials</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="1">
      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5004">
                <text>Paul Ecke Poinsettias 2004</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5005">
                <text>Paul Ecke Poinsettias 2004</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5006">
                <text>The Paul Ecke Ranch, Inc.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="5007">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="5008">
                <text>California State University San Marcos Library&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5009">
                <text>2004</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5010">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5011">
                <text>Still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5012">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="5013">
                <text>Marketing materials</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="46">
            <name>Relation</name>
            <description>A related resource</description>
            <elementTextContainer>
              <elementText elementTextId="7684">
                <text>Box 398, The Paul Ecke Ranch, Inc. Business Records and Family Papers, CSUSM</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="130">
        <name>Floriculture--Periodicals</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
      <tag tagId="52">
        <name>Poinsettias--Marketing</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1272" public="1" featured="1">
    <fileContainer>
      <file fileId="1538">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0001.tif</src>
        <authentication>26b116aa6f917695a835d7a8d1dcae79</authentication>
      </file>
      <file fileId="1539">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0002.tif</src>
        <authentication>c79ba4299213384e50a12a77c0f00da2</authentication>
      </file>
      <file fileId="1540">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0003.tif</src>
        <authentication>49566dba83a7ded2c6422a3e7871eaa3</authentication>
      </file>
      <file fileId="1541">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0004.tif</src>
        <authentication>3818d5a881108ea6ced16bedbc471c83</authentication>
      </file>
      <file fileId="1542">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0005.tif</src>
        <authentication>63b47343e3856edccc8ba912208e8918</authentication>
      </file>
      <file fileId="1543">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0006.tif</src>
        <authentication>5614b44f2d4683f76b2e5e497848fdff</authentication>
      </file>
      <file fileId="1544">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0007.tif</src>
        <authentication>0a26a4f5c9e968ba7fc5ebfa97549ea6</authentication>
      </file>
      <file fileId="1545">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0008.tif</src>
        <authentication>59940fe255e34a47e37782e23deb2b1c</authentication>
      </file>
      <file fileId="1546">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0009.tif</src>
        <authentication>d8500aa6ab5e387c15c866d7698e2d76</authentication>
      </file>
      <file fileId="1547">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0010.tif</src>
        <authentication>46997b171229f91cde7a2678f86b335a</authentication>
      </file>
      <file fileId="1548">
        <src>https://archives.csusm.edu/ecke/files/original/7/1272/poinsettia_cultural_manual_0011.tif</src>
        <authentication>dbc1b80f20769c7118d10adb013460f2</authentication>
      </file>
    </fileContainer>
    <collection collectionId="7">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4981">
                  <text>Product Catalogs and Marketing Materials</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4982">
                  <text>Product catalogs and marketing materials produced by The Paul Ecke Ranch, Inc.. </text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="39">
              <name>Creator</name>
              <description>An entity primarily responsible for making the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4983">
                  <text>The Paul Ecke Ranch, Inc. &#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="48">
              <name>Source</name>
              <description>A related resource from which the described resource is derived</description>
              <elementTextContainer>
                <elementText elementTextId="4984">
                  <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="45">
              <name>Publisher</name>
              <description>An entity responsible for making the resource available</description>
              <elementTextContainer>
                <elementText elementTextId="4985">
                  <text>California State University San Marcos Library&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="40">
              <name>Date</name>
              <description>A point or period of time associated with an event in the lifecycle of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4986">
                  <text>ca. 2004-2014, undated</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="47">
              <name>Rights</name>
              <description>Information about rights held in and over the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4988">
                  <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="42">
              <name>Format</name>
              <description>The file format, physical medium, or dimensions of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4989">
                  <text>Still image</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="44">
              <name>Language</name>
              <description>A language of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4990">
                  <text>English</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="51">
              <name>Type</name>
              <description>The nature or genre of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4991">
                  <text>Marketing materials</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="1">
      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4961">
                <text>Poinsettia Cultural Manual (Paul Ecke Ranch publication)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4962">
                <text>Poinsettia Cultural Manual (Paul Ecke Ranch publication)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4963">
                <text>The Paul Ecke Ranch, Inc. &#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4964">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4965">
                <text>California State University San Marcos Library&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4966">
                <text>Undated</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4967">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4968">
                <text>Still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4969">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4970">
                <text>Marketing materials</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="95">
        <name>Floriculture</name>
      </tag>
      <tag tagId="101">
        <name>Horticulture</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1270" public="1" featured="1">
    <fileContainer>
      <file fileId="1443">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0001.tif</src>
        <authentication>e03d8eb0c8701f69c66c4e26ac0c6446</authentication>
      </file>
      <file fileId="1444">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0002.tif</src>
        <authentication>bfdca3052a4026fb4fe26c47132ee76f</authentication>
      </file>
      <file fileId="1445">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0003.tif</src>
        <authentication>5b495f5482088732ebd1e03929411fcf</authentication>
      </file>
      <file fileId="1446">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0004.tif</src>
        <authentication>37458081c02f6dcd830bd8d1bb93ad53</authentication>
      </file>
      <file fileId="1447">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0005.tif</src>
        <authentication>1c0ffe4e5d119cbd568ad4ff80927e72</authentication>
      </file>
      <file fileId="1448">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0006.tif</src>
        <authentication>1ee7d88041d7f03ab33f3bf8afebf3f9</authentication>
      </file>
      <file fileId="1449">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0007.tif</src>
        <authentication>64d06ae4728c5b1df606d7975420c2fd</authentication>
      </file>
      <file fileId="1450">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0008.tif</src>
        <authentication>d71edc9bee49c76f9b47114f59a4c5d3</authentication>
      </file>
      <file fileId="1451">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0009.tif</src>
        <authentication>f250eea7b9b23148877eedc055bd0a5c</authentication>
      </file>
      <file fileId="1452">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0010.tif</src>
        <authentication>630bacbf5701760197a07ae29d5b6091</authentication>
      </file>
      <file fileId="1453">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0011.tif</src>
        <authentication>0f14522d9bec4765c6dd15e7e1a2471d</authentication>
      </file>
      <file fileId="1454">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0012.tif</src>
        <authentication>b5971edb4165509288271aaffdb22da6</authentication>
      </file>
      <file fileId="1455">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0013.tif</src>
        <authentication>5508adca60df347c26a9bf65606f60ef</authentication>
      </file>
      <file fileId="1456">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0014.tif</src>
        <authentication>9e6b59a4e1bfe1d89e8f5529af7ecceb</authentication>
      </file>
      <file fileId="1457">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0015.tif</src>
        <authentication>ea95ad6ddd447c82391cfa2a0695082a</authentication>
      </file>
      <file fileId="1458">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0016.tif</src>
        <authentication>b7094337a8371514e73dbe6e0998f280</authentication>
      </file>
      <file fileId="1459">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0017.tif</src>
        <authentication>f5d5749dc2cc0839d80fd36aae306e79</authentication>
      </file>
      <file fileId="1460">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0018.tif</src>
        <authentication>6363c8e736153f9381f07ceb4a940c3e</authentication>
      </file>
      <file fileId="1461">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0019.tif</src>
        <authentication>5f722fc9a9273939b4d778fb9036a870</authentication>
      </file>
      <file fileId="1462">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0020.tif</src>
        <authentication>516bb7d654a7be8801133ae4f0515815</authentication>
      </file>
      <file fileId="1463">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0021.tif</src>
        <authentication>4431838cbcbd1953e474d94e9a97b18d</authentication>
      </file>
      <file fileId="1464">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0022.tif</src>
        <authentication>a1865056fa420640c489ca3b37930e4d</authentication>
      </file>
      <file fileId="1465">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0023.tif</src>
        <authentication>d8278d8e41903d45d5002cd5f09f9e57</authentication>
      </file>
      <file fileId="1466">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0024.tif</src>
        <authentication>0f60efb1bb89077d1a96d5ef06863d0a</authentication>
      </file>
      <file fileId="1467">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0025.tif</src>
        <authentication>fc65936961cd9be0d04385e4436f7c6f</authentication>
      </file>
      <file fileId="1468">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0026.tif</src>
        <authentication>913ebd8fc3272e2ecacaafb1e91094ee</authentication>
      </file>
      <file fileId="1469">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0027.tif</src>
        <authentication>fc8e9b71b296e5bb5d278c4720c21e82</authentication>
      </file>
      <file fileId="1470">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0028.tif</src>
        <authentication>6480b8338eea8e665f730482fc20f0d4</authentication>
      </file>
      <file fileId="1471">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0029.tif</src>
        <authentication>81bc36830551fe5767417cbe238cb86f</authentication>
      </file>
      <file fileId="1472">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0030.tif</src>
        <authentication>bfb0390336a93dd67c8ee7b49f5b0124</authentication>
      </file>
      <file fileId="1473">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0031.tif</src>
        <authentication>5cb956c722742e126c6068c817530399</authentication>
      </file>
      <file fileId="1474">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0032.tif</src>
        <authentication>20c0eebbaec1d9b93bb509337b269504</authentication>
      </file>
      <file fileId="1475">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0033.tif</src>
        <authentication>a67a730917e6ab11c3bcbe2a2f42e809</authentication>
      </file>
      <file fileId="1476">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0034.tif</src>
        <authentication>6a9e0f98d6ed5815181fa2318629362e</authentication>
      </file>
      <file fileId="1477">
        <src>https://archives.csusm.edu/ecke/files/original/7/1270/ecke_ranch_2014_poinsettias_0035.tif</src>
        <authentication>085e9a0ac122671a2738e94be439e8da</authentication>
      </file>
    </fileContainer>
    <collection collectionId="7">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4981">
                  <text>Product Catalogs and Marketing Materials</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4982">
                  <text>Product catalogs and marketing materials produced by The Paul Ecke Ranch, Inc.. </text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="39">
              <name>Creator</name>
              <description>An entity primarily responsible for making the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4983">
                  <text>The Paul Ecke Ranch, Inc. &#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="48">
              <name>Source</name>
              <description>A related resource from which the described resource is derived</description>
              <elementTextContainer>
                <elementText elementTextId="4984">
                  <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="45">
              <name>Publisher</name>
              <description>An entity responsible for making the resource available</description>
              <elementTextContainer>
                <elementText elementTextId="4985">
                  <text>California State University San Marcos Library&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="40">
              <name>Date</name>
              <description>A point or period of time associated with an event in the lifecycle of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4986">
                  <text>ca. 2004-2014, undated</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="47">
              <name>Rights</name>
              <description>Information about rights held in and over the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4988">
                  <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="42">
              <name>Format</name>
              <description>The file format, physical medium, or dimensions of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4989">
                  <text>Still image</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="44">
              <name>Language</name>
              <description>A language of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4990">
                  <text>English</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="51">
              <name>Type</name>
              <description>The nature or genre of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4991">
                  <text>Marketing materials</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="1">
      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4941">
                <text>2014 Poinsettias (Ecke Ranch catalog)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4942">
                <text>2014 Poinsettias (Ecke Ranch catalog)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4943">
                <text>The Paul Ecke Ranch, Inc. &#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4944">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4945">
                <text>California State University San Marcos Library&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4946">
                <text>2014</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4947">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4948">
                <text>Still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4949">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4950">
                <text>Marketing materials</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="130">
        <name>Floriculture--Periodicals</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
      <tag tagId="52">
        <name>Poinsettias--Marketing</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1269" public="1" featured="1">
    <fileContainer>
      <file fileId="1407">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0001.tif</src>
        <authentication>8241134e70a8cdd1af0c8fc741c4aaed</authentication>
      </file>
      <file fileId="1408">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0002.tif</src>
        <authentication>a22d6fa6e1b7a005e1302c746478056b</authentication>
      </file>
      <file fileId="1409">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0003.tif</src>
        <authentication>f751ea149a2fba032516cfd1704eb610</authentication>
      </file>
      <file fileId="1410">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0004.tif</src>
        <authentication>be006066ca9ac02070e29db18d550833</authentication>
      </file>
      <file fileId="1411">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0005.tif</src>
        <authentication>614d9073d3ff8ea1ed2bd3b1da4d7224</authentication>
      </file>
      <file fileId="1412">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0006.tif</src>
        <authentication>31346e9c78ebfd87594221da190d12d0</authentication>
      </file>
      <file fileId="1413">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0007.tif</src>
        <authentication>e7a46b4c954a43427df73c61df972ff7</authentication>
      </file>
      <file fileId="1414">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0008.tif</src>
        <authentication>90a03dc628002d6d9fb1451825624db1</authentication>
      </file>
      <file fileId="1415">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0009.tif</src>
        <authentication>b723bca744d543390e63c610c2b754d3</authentication>
      </file>
      <file fileId="1416">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0010.tif</src>
        <authentication>20fbcab6ddb897cf053cfc21ca86c2e9</authentication>
      </file>
      <file fileId="1417">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0011.tif</src>
        <authentication>4506e8fe288c6263285657a1c72d0f9f</authentication>
      </file>
      <file fileId="1418">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0012.tif</src>
        <authentication>940c93ded640e73f83b805561d05d65f</authentication>
      </file>
      <file fileId="1419">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0013.tif</src>
        <authentication>255f1fa87cbeb8f169b53f5de4a830cd</authentication>
      </file>
      <file fileId="1420">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0014.tif</src>
        <authentication>0e5207846afe4a9c004edd24dbf1dad9</authentication>
      </file>
      <file fileId="1421">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0015.tif</src>
        <authentication>ab052d3402b46f9bed8a5edd5178ea73</authentication>
      </file>
      <file fileId="1422">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0016.tif</src>
        <authentication>3d03297b5fc9913b409dc6a7af818619</authentication>
      </file>
      <file fileId="1423">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0017.tif</src>
        <authentication>e5644f507395587db3a43df9b0f5fd62</authentication>
      </file>
      <file fileId="1424">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0018.tif</src>
        <authentication>8957ac82889c6fe1b89a6fd5f9bf1442</authentication>
      </file>
      <file fileId="1425">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0019.tif</src>
        <authentication>bbde682d69cc5e6881232a2dee1002d0</authentication>
      </file>
      <file fileId="1426">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0020.tif</src>
        <authentication>9a96af60842edca42b88246a734fbe4b</authentication>
      </file>
      <file fileId="1427">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0021.tif</src>
        <authentication>695b26daffbc4c88e59a8cb683803046</authentication>
      </file>
      <file fileId="1428">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0022.tif</src>
        <authentication>4e59889970d767776b32882846b58554</authentication>
      </file>
      <file fileId="1429">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0023.tif</src>
        <authentication>dc1ac87b663d69d741810b31c37b5271</authentication>
      </file>
      <file fileId="1430">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0024.tif</src>
        <authentication>48f686f4a3b82a84ef48fe9bd5ae5d92</authentication>
      </file>
      <file fileId="1431">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0025.tif</src>
        <authentication>212548da322e9338eaf5b23f3cdd8e38</authentication>
      </file>
      <file fileId="1432">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0026.tif</src>
        <authentication>330fe264d184de895d4e24969ba56472</authentication>
      </file>
      <file fileId="1433">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0027.tif</src>
        <authentication>2b6a0d90d9c0b85ba2112fd972968d87</authentication>
      </file>
      <file fileId="1434">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0028.tif</src>
        <authentication>522be7a4da4c781a7ce1934712034fb8</authentication>
      </file>
      <file fileId="1435">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0029.tif</src>
        <authentication>3d188ff4076147dc9f155570d2870a03</authentication>
      </file>
      <file fileId="1436">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0030.tif</src>
        <authentication>d01f9cbf577b7076a2d54a2651667c21</authentication>
      </file>
      <file fileId="1437">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0031.tif</src>
        <authentication>d904a58515716c57d971911e53e6332a</authentication>
      </file>
      <file fileId="1438">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0032.tif</src>
        <authentication>63540eec46ec2f70c2f6ad6eecd6d4b1</authentication>
      </file>
      <file fileId="1439">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0033.tif</src>
        <authentication>0de022251543eaf29e307d761d59e0e4</authentication>
      </file>
      <file fileId="1440">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0034.tif</src>
        <authentication>0184f948d77cc8662d490a5ddabce1a1</authentication>
      </file>
      <file fileId="1441">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0035.tif</src>
        <authentication>3ca47e2f12c65816e5db1c037204af1f</authentication>
      </file>
      <file fileId="1442">
        <src>https://archives.csusm.edu/ecke/files/original/7/1269/ecke_ranch_2009_poinsettia_0036.tif</src>
        <authentication>7b21ddde229101060f2282acd2f381e2</authentication>
      </file>
    </fileContainer>
    <collection collectionId="7">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4981">
                  <text>Product Catalogs and Marketing Materials</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4982">
                  <text>Product catalogs and marketing materials produced by The Paul Ecke Ranch, Inc.. </text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="39">
              <name>Creator</name>
              <description>An entity primarily responsible for making the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4983">
                  <text>The Paul Ecke Ranch, Inc. &#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="48">
              <name>Source</name>
              <description>A related resource from which the described resource is derived</description>
              <elementTextContainer>
                <elementText elementTextId="4984">
                  <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="45">
              <name>Publisher</name>
              <description>An entity responsible for making the resource available</description>
              <elementTextContainer>
                <elementText elementTextId="4985">
                  <text>California State University San Marcos Library&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="40">
              <name>Date</name>
              <description>A point or period of time associated with an event in the lifecycle of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4986">
                  <text>ca. 2004-2014, undated</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="47">
              <name>Rights</name>
              <description>Information about rights held in and over the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4988">
                  <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="42">
              <name>Format</name>
              <description>The file format, physical medium, or dimensions of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4989">
                  <text>Still image</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="44">
              <name>Language</name>
              <description>A language of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4990">
                  <text>English</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="51">
              <name>Type</name>
              <description>The nature or genre of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4991">
                  <text>Marketing materials</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="1">
      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4931">
                <text>Poinsettia magazine (Paul Ecke Ranch publication)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4932">
                <text>Poinsettia magazine (Paul Ecke Ranch publication)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4933">
                <text>The Paul Ecke Ranch, Inc. &#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4934">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4935">
                <text>California State University San Marcos Library&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4936">
                <text>2009</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4937">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4938">
                <text>Still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4939">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4940">
                <text>Marketing materials</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="130">
        <name>Floriculture--Periodicals</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
      <tag tagId="52">
        <name>Poinsettias--Marketing</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1266" public="1" featured="1">
    <fileContainer>
      <file fileId="1337">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_1.tif</src>
        <authentication>a070a76346a2e2c927509644e9ca92e4</authentication>
      </file>
      <file fileId="1338">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_2.tif</src>
        <authentication>f6b6b0f5211d97e5156a862a3214f0ec</authentication>
      </file>
      <file fileId="1339">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_3.tif</src>
        <authentication>f5d534c19a0a936d919d1ea77f9b9ae3</authentication>
      </file>
      <file fileId="1340">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_4.tif</src>
        <authentication>11ad8211bf7d54efd46493ff299a36d7</authentication>
      </file>
      <file fileId="1341">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_5.tif</src>
        <authentication>1acf11191089f1d3db409b8ab0eed1e0</authentication>
      </file>
      <file fileId="1342">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_6.tif</src>
        <authentication>d1c9705b6f6fdd15a9b3e09dfdd65b40</authentication>
      </file>
      <file fileId="1343">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_7.tif</src>
        <authentication>c380770d52b3dcf2b622b1f14a3e38de</authentication>
      </file>
      <file fileId="1344">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_8.tif</src>
        <authentication>fcf0f6d124c3525cfb448b1deebc57b5</authentication>
      </file>
      <file fileId="1345">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_9.tif</src>
        <authentication>ffb18df39a1eab9d60febd1db19c5174</authentication>
      </file>
      <file fileId="1346">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_10.tif</src>
        <authentication>e5f8d05d436a70f36b1687bff1379b56</authentication>
      </file>
      <file fileId="1347">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_11.tif</src>
        <authentication>aaec6a9211248724eab6ca38d1a3a11a</authentication>
      </file>
      <file fileId="1348">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_12.tif</src>
        <authentication>3a0e18e0e1c87bfa4568199fbd51261f</authentication>
      </file>
      <file fileId="1349">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_13.tif</src>
        <authentication>15e769f5256e3925c943a4cf0b6db164</authentication>
      </file>
      <file fileId="1350">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_14.tif</src>
        <authentication>0f33ac63090a3a15ea79a5f70209a22b</authentication>
      </file>
      <file fileId="1351">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_15.tif</src>
        <authentication>5619c8aaa202d50de4c6f4e2b4366c1a</authentication>
      </file>
      <file fileId="1352">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_16.tif</src>
        <authentication>e02da0df7e2e045ce91bf70056031b9d</authentication>
      </file>
      <file fileId="1353">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_17.tif</src>
        <authentication>e3907b42309c3f5c36ea8c93a2757bf1</authentication>
      </file>
      <file fileId="1354">
        <src>https://archives.csusm.edu/ecke/files/original/7/1266/eckespoint_mktg_18.tif</src>
        <authentication>65e02560e6b73388e7990ab19c6ec26e</authentication>
      </file>
    </fileContainer>
    <collection collectionId="7">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4981">
                  <text>Product Catalogs and Marketing Materials</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4982">
                  <text>Product catalogs and marketing materials produced by The Paul Ecke Ranch, Inc.. </text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="39">
              <name>Creator</name>
              <description>An entity primarily responsible for making the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4983">
                  <text>The Paul Ecke Ranch, Inc. &#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="48">
              <name>Source</name>
              <description>A related resource from which the described resource is derived</description>
              <elementTextContainer>
                <elementText elementTextId="4984">
                  <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="45">
              <name>Publisher</name>
              <description>An entity responsible for making the resource available</description>
              <elementTextContainer>
                <elementText elementTextId="4985">
                  <text>California State University San Marcos Library&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="40">
              <name>Date</name>
              <description>A point or period of time associated with an event in the lifecycle of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4986">
                  <text>ca. 2004-2014, undated</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="47">
              <name>Rights</name>
              <description>Information about rights held in and over the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4988">
                  <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="42">
              <name>Format</name>
              <description>The file format, physical medium, or dimensions of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4989">
                  <text>Still image</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="44">
              <name>Language</name>
              <description>A language of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4990">
                  <text>English</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="51">
              <name>Type</name>
              <description>The nature or genre of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4991">
                  <text>Marketing materials</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="1">
      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4901">
                <text>Eckespoint marketing catalog</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4902">
                <text>Eckespoint marketing catalog</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4903">
                <text>The Paul Ecke Ranch, Inc. &#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4904">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4905">
                <text>California State University San Marcos Library&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4906">
                <text>Undated</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4907">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4908">
                <text>Still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4909">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4910">
                <text>Marketing materials</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
      <tag tagId="52">
        <name>Poinsettias--Marketing</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1265" public="1" featured="1">
    <fileContainer>
      <file fileId="1318">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0001.tif</src>
        <authentication>123854cad836d2a63a5594d63f045c37</authentication>
      </file>
      <file fileId="1319">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0002.tif</src>
        <authentication>2b63e37ee12dffdbb8d5b4e3b51b018b</authentication>
      </file>
      <file fileId="1320">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0003.tif</src>
        <authentication>62f8b6ca674dcef266626e2be36cb4af</authentication>
      </file>
      <file fileId="1321">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0004.tif</src>
        <authentication>7411e90e5a607e58e4f9705d2ccbf26f</authentication>
      </file>
      <file fileId="1322">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0005.tif</src>
        <authentication>4c750c4249ce336f156cfc0f73c7add5</authentication>
      </file>
      <file fileId="1323">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0006.tif</src>
        <authentication>d0aedccb49280693ee224888286d5e5a</authentication>
      </file>
      <file fileId="1324">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0007.tif</src>
        <authentication>af30f56e6e851e00db9d19bfde15dd3f</authentication>
      </file>
      <file fileId="1325">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0008.tif</src>
        <authentication>7e219cc18036eeda066bac3dae15dec4</authentication>
      </file>
      <file fileId="1326">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0009.tif</src>
        <authentication>94bd90b137c0e4ac72cc4dc3b22809d5</authentication>
      </file>
      <file fileId="1327">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0010.tif</src>
        <authentication>fbfb380641ed3935a6f466907f4594fe</authentication>
      </file>
      <file fileId="1328">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0011.tif</src>
        <authentication>585d2a48b442f039c38de362e5816f77</authentication>
      </file>
      <file fileId="1329">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0012.tif</src>
        <authentication>6b8e2a63d1e65175d323b55ee85c274f</authentication>
      </file>
      <file fileId="1330">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0013.tif</src>
        <authentication>c26805e36638b92e71ce09757a126e51</authentication>
      </file>
      <file fileId="1331">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0014.tif</src>
        <authentication>297214c6dbe7e73c0dc9f6218d574e54</authentication>
      </file>
      <file fileId="1332">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0015.tif</src>
        <authentication>207f6af6ec0329bb10c361c65a4f418a</authentication>
      </file>
      <file fileId="1333">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0016.tif</src>
        <authentication>da51697aee9c0b73af586da1fa2599c4</authentication>
      </file>
      <file fileId="1334">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0017.tif</src>
        <authentication>8fb8f9d7d153fb92adb56da3cecc0cf5</authentication>
      </file>
      <file fileId="1335">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0018.tif</src>
        <authentication>507f09a36b751459f12754426326155b</authentication>
      </file>
      <file fileId="1336">
        <src>https://archives.csusm.edu/ecke/files/original/7/1265/2006_paul_ecke_poinsettias_0019.tif</src>
        <authentication>87bc53f58870b21dd0806021dc2cd21e</authentication>
      </file>
    </fileContainer>
    <collection collectionId="7">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4981">
                  <text>Product Catalogs and Marketing Materials</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4982">
                  <text>Product catalogs and marketing materials produced by The Paul Ecke Ranch, Inc.. </text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="39">
              <name>Creator</name>
              <description>An entity primarily responsible for making the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4983">
                  <text>The Paul Ecke Ranch, Inc. &#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="48">
              <name>Source</name>
              <description>A related resource from which the described resource is derived</description>
              <elementTextContainer>
                <elementText elementTextId="4984">
                  <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="45">
              <name>Publisher</name>
              <description>An entity responsible for making the resource available</description>
              <elementTextContainer>
                <elementText elementTextId="4985">
                  <text>California State University San Marcos Library&#13;
&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="40">
              <name>Date</name>
              <description>A point or period of time associated with an event in the lifecycle of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4986">
                  <text>ca. 2004-2014, undated</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="47">
              <name>Rights</name>
              <description>Information about rights held in and over the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4988">
                  <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="42">
              <name>Format</name>
              <description>The file format, physical medium, or dimensions of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4989">
                  <text>Still image</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="44">
              <name>Language</name>
              <description>A language of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4990">
                  <text>English</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="51">
              <name>Type</name>
              <description>The nature or genre of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4991">
                  <text>Marketing materials</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="1">
      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4892">
                <text>Paul Ecke Poinsettias 2006 Catalog</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4893">
                <text>Paul Ecke Poinsettias 2006 Catalog</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4894">
                <text>The Paul Ecke Ranch, Inc. &#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4895">
                <text>California State University San Marcos Library&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4896">
                <text>2006</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4897">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.&#13;
&#13;
</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4898">
                <text>Still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4899">
                <text>English</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4900">
                <text>Marketing Materials</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="95">
        <name>Floriculture</name>
      </tag>
      <tag tagId="130">
        <name>Floriculture--Periodicals</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
      <tag tagId="52">
        <name>Poinsettias--Marketing</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1253" public="1" featured="0">
    <fileContainer>
      <file fileId="1172">
        <src>https://archives.csusm.edu/ecke/files/original/4/1253/accbe1be497329b788bfbe7f98d2088a.jpg</src>
        <authentication>3d8a654c09b5641c2dad9ec7b411ef9b</authentication>
      </file>
    </fileContainer>
    <collection collectionId="4">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="19">
                  <text>Business records</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4993">
                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="4773">
                <text>EC_312.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4774">
                <text>Steve Barkwell at the Paul Ecke Ranch, Encinitas, CA</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4775">
                <text>Special Collections, California State University San Marcos Library</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4776">
                <text>circa 1980s-1990s</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4777">
                <text>Steve Barkwell, Blooming Crop Grower for the Paul Ecke Ranch from 1984-1997 in Range 4 or 5 at the Paul Ecke Ranch. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4778">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4779">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4780">
                <text>jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4781">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="65">
        <name>Floriculturists--California--Encinitas</name>
      </tag>
      <tag tagId="44">
        <name>Photographs--History--20th century</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
      <tag tagId="45">
        <name>Staged photography</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1233" public="1" featured="0">
    <fileContainer>
      <file fileId="1153">
        <src>https://archives.csusm.edu/ecke/files/original/4/1233/7bd3ebece8b35e582b1455cafaccb8da.jpg</src>
        <authentication>4afe2873a2248ce8e8dac28a2c2afa76</authentication>
      </file>
    </fileContainer>
    <collection collectionId="4">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="19">
                  <text>Business records</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4993">
                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="4593">
                <text>EC_292.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4594">
                <text>Max Ecke and Paul Ecke Jr. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4595">
                <text>Special Collections, California State University San Marcos Library</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4596">
                <text>circa 1990s-2000s</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4597">
                <text>Max Ecke (Paul Ecke III's son) and Paul Ecke Jr. in the poinsettia field along Saxony Road at the Paul Ecke Ranch. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4598">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4599">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4600">
                <text>jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4601">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="72">
        <name>California--Encinitas</name>
      </tag>
      <tag tagId="46">
        <name>Ecke family</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
      <tag tagId="143">
        <name>Uniforms</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1221" public="1" featured="0">
    <fileContainer>
      <file fileId="1141">
        <src>https://archives.csusm.edu/ecke/files/original/4/1221/4333e8b392a5de945a59f3bacf8328a9.jpg</src>
        <authentication>ca5e88c587d067b98b0bc53e98096dcf</authentication>
      </file>
    </fileContainer>
    <collection collectionId="4">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="19">
                  <text>Business records</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4993">
                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>The type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="5836">
              <text>Photograph</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="4485">
                <text>EC_280.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4486">
                <text>Franz Freuwirth, poinsettia breeder, Paul Ecke Ranch</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4487">
                <text>Special Collections, California State University San Marcos Library</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4488">
                <text>circa 1980s-2000s</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4489">
                <text>Franz Freuwirth standing in the greenhouse where he did much of the poinsettia breeding at the Paul Ecke Ranch. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4490">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4491">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4492">
                <text>jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4493">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="72">
        <name>California--Encinitas</name>
      </tag>
      <tag tagId="65">
        <name>Floriculturists--California--Encinitas</name>
      </tag>
      <tag tagId="47">
        <name>Greenhouses</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1220" public="1" featured="0">
    <fileContainer>
      <file fileId="1140">
        <src>https://archives.csusm.edu/ecke/files/original/4/1220/e579ff4cee3d86e1f94b9c1c1e316ad4.jpg</src>
        <authentication>001c21ba37b0e923a51aef3e0ebb421b</authentication>
      </file>
    </fileContainer>
    <collection collectionId="4">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="19">
                  <text>Business records</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4993">
                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="4476">
                <text>EC_279.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4477">
                <text>Unidentified</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4478">
                <text>Special Collections, California State University San Marcos Library</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4479">
                <text>Undated</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4480">
                <text>Unidentified</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4481">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4482">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4483">
                <text>jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4484">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="88">
        <name>Mixed media (Art)</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
      <tag tagId="52">
        <name>Poinsettias--Marketing</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1189" public="1" featured="0">
    <fileContainer>
      <file fileId="1109">
        <src>https://archives.csusm.edu/ecke/files/original/4/1189/cb53c1a6b8e9e06b0a999fab545bb137.jpg</src>
        <authentication>1914f2f6e2b0ef02d237af558a82892d</authentication>
      </file>
    </fileContainer>
    <collection collectionId="4">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="19">
                  <text>Business records</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4993">
                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>The type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="5862">
              <text>Photograph</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="4197">
                <text>EC_248.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4198">
                <text>Dr. Pat Morishita and Paul Ecke Jr. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4199">
                <text>Special Collections, California State University San Marcos Library</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4200">
                <text>circa 1960s-1980s</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4201">
                <text>Dr. Pat Morishita, an entomologist at the University of California Riverside, consulted at the Ecke Ranch. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4202">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4203">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4204">
                <text>jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4205">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="60">
        <name>Floriculture--California</name>
      </tag>
      <tag tagId="139">
        <name>Holidays</name>
      </tag>
      <tag tagId="44">
        <name>Photographs--History--20th century</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1181" public="1" featured="0">
    <fileContainer>
      <file fileId="1101">
        <src>https://archives.csusm.edu/ecke/files/original/4/1181/3c5e100a6e0000f0a5ebe13504528fb2.jpg</src>
        <authentication>8a91add30f773cf0ed15e12a79126a7e</authentication>
      </file>
    </fileContainer>
    <collection collectionId="4">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="19">
                  <text>Business records</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4993">
                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>The type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="5870">
              <text>Photograph</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="4125">
                <text>EC_240.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4126">
                <text>Dipping poinsettia bare root stock in a mercury based bath (presumably) before shipping</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4127">
                <text>Special Collections, California State University San Marcos Library</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4128">
                <text>Undated</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4129">
                <text>Picture taken south of the Encinitas Ranch House (in the background). Poinsettia bare root stock was dipped in mercury to kill any pathogens or pests prior to shipping the stock across the country by rail. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4130">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4131">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4132">
                <text>jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4133">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="72">
        <name>California--Encinitas</name>
      </tag>
      <tag tagId="60">
        <name>Floriculture--California</name>
      </tag>
      <tag tagId="44">
        <name>Photographs--History--20th century</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1180" public="1" featured="0">
    <fileContainer>
      <file fileId="1100">
        <src>https://archives.csusm.edu/ecke/files/original/4/1180/15ed5024546bf0a9d3f1ef4e57bbde30.jpg</src>
        <authentication>a621ea0e1d3b95d3ae3db077d6f14ac9</authentication>
      </file>
    </fileContainer>
    <collection collectionId="4">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="19">
                  <text>Business records</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4993">
                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>The type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="5871">
              <text>Photograph</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="4116">
                <text>EC_239.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4117">
                <text>Rooted poinsettia cuttings in trays</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4118">
                <text>Special Collections, California State University San Marcos Library</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4119">
                <text>Undated</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4120">
                <text>Rooted poinsettia cuttings in trays going from greenhouse to barn to be packed up for shipping. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4121">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4122">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4123">
                <text>jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4124">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="60">
        <name>Floriculture--California</name>
      </tag>
      <tag tagId="47">
        <name>Greenhouses</name>
      </tag>
      <tag tagId="44">
        <name>Photographs--History--20th century</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1178" public="1" featured="0">
    <fileContainer>
      <file fileId="1098">
        <src>https://archives.csusm.edu/ecke/files/original/4/1178/0cce54b7c2582dd94d5b8005d8abbf6e.jpg</src>
        <authentication>d646fecea6a61c97db1c3f0074895324</authentication>
      </file>
    </fileContainer>
    <collection collectionId="4">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="19">
                  <text>Business records</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4993">
                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>The type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="5873">
              <text>Photograph</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="4098">
                <text>EC_237.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4099">
                <text>Paul Ecke Sr. with unidentified woman</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4100">
                <text>Special Collections, California State University San Marcos Library</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4101">
                <text>Undated</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4102">
                <text>Paul Ecke Sr. with unidentified woman</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4103">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4104">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4105">
                <text>jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4106">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="46">
        <name>Ecke family</name>
      </tag>
      <tag tagId="44">
        <name>Photographs--History--20th century</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
      <tag tagId="45">
        <name>Staged photography</name>
      </tag>
    </tagContainer>
  </item>
  <item itemId="1165" public="1" featured="0">
    <fileContainer>
      <file fileId="1085">
        <src>https://archives.csusm.edu/ecke/files/original/4/1165/db1c63556d925568107025c1d699be71.jpg</src>
        <authentication>aad94dfe64521cd958b44bcf0169d772</authentication>
      </file>
    </fileContainer>
    <collection collectionId="4">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="19">
                  <text>Business records</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="4993">
                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="3981">
                <text>EC_224.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3982">
                <text>Poinsettia seminar in the Philippines</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="3983">
                <text>Special Collections, California State University San Marcos Library</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3984">
                <text>circa 1990s-2000s</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3985">
                <text>Paul Ecke III (far right), David Hartley, Ranch employee (adjacent). </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="3986">
                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3987">
                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3988">
                <text>jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3989">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="46">
            <name>Relation</name>
            <description>A related resource</description>
            <elementTextContainer>
              <elementText elementTextId="7672">
                <text>Box 276, The Paul Ecke Ranch, Inc. Business Records and Family Papers, CSUSM</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="102">
        <name>Philippines</name>
      </tag>
      <tag tagId="44">
        <name>Photographs--History--20th century</name>
      </tag>
      <tag tagId="43">
        <name>Poinsettias</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
