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                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
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                <text>EC_34.jpg</text>
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                <text>Cutting poinsettias in the field</text>
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                <text>Special Collections, California State University San Marcos Library</text>
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                <text>circa 1950s</text>
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                <text>Prior to the 1960's, Poinsettia sales consisted primarily of cut flowers.</text>
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                <text>The Paul Ecke Ranch, Inc. Business Records and Family Papers</text>
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                <text>This work is protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the CSUSM Library. Inquiries can be made to Special Collections staff for additional information.</text>
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                <text>Box 77, The Paul Ecke Ranch, Inc. Business Records and Family Papers, CSUSM</text>
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        <name>Cut flowers</name>
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        <name>Poinsettias</name>
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