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                  <text>The business and administrative records (including photographs) of The Paul Ecke Ranch, Inc., from its origin in the early 1900s to its sale to the Dutch-based Agribio Group in 2012. The bulk of the records and photographs document the operations, sales, strategic planning, correspondence and marketing efforts of the business from 1923 (when the business moved from Los Angeles to Encinitas, CA) to 2012, and cover business operations across the United States, as well as in Europe, Asia and South America. </text>
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                <text>Visual index of 35mm slides in the Ecke collection. Slides cover a variety of subjects, dates, locations and people. Prominent in the collection are pictures of varieties of poinsettias, flowering plants and other marketing material. </text>
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                <text>Digitized by Melissa Haire and Vincent Lussier, Ecke Fellows, California State University San Marcos</text>
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